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SES (Search-Engine-Safe) Apache Mod_Rewrite Configuration

Recently I have been researching the latest SEO techniques to make sure I was following best practices when  building applications for my clients that could benefit from SEO. A big component of SEO stresses the importance of search engine safe (SES) urls.

In a nutshell, SES urls present the URL string in a format that is considered "clean" to both human and search engine bots that index your pages. It is widely believed that Google does not deeply index dynamic URLs using the standard query string format like this;

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